June 2021 : Under the Biden administration, Trump’s TikTok ban attempts are officially dropped.

Lawmakers call the proposed ban “arbitrary.' The ruling also cites a lack of a “reasonable alternative before banning TikTok.” The ban stalls as a result.ĭecember 2020: A federal judge blocks the Trump administration’s TikTok ban.

September 2020 : TikTok files an injunction to prevent the app’s impending ban. Oracle and other investors seek a bid to purchase TikTok’s US operations.

This wasn't difficult since TikTok was originally an American company named Musical.ly, purchased by ByteDance in 2017.Īugust 2020 : President Trump signs an executive order banning TikTok if the app is not sold to an American company within 45 days. They instate an American CEO (former chairman of Disney), ensuring that its data centers are not in China and separated TikTok’s American operations from its parent company. Meanwhile, TikTok positions itself to be sold back to an American company. July 2020 : Rumors swirl that the United States may ban TikTok due to Washington's concerns that the Chinese government could have control over an app that so many Americans use. Important background info: TikTok is owned by a Chinese Internet company, ByteDance. If you’re out of the loop as to why this is all happening, we’ll catch you up to speed. That’s because we all discussed the potential of a TikTok ban back in 2020. A Brief Timeline of Attempts to Ban TikTokĭoes this story feel like deja vu in 2023? We urge brands to pay attention to this story without going into panic mode. Below we break down the facts behind the ban. The notion that TikTok is facing a widespread ban is mostly speculation. These are projected to increase this year thanks to the great results that brands are seeing on the platform.īut if you’re worried about TikTok being banned, don’t freak out just yet! That’s not even counting the influencer marketing investments on TikTok. In 2022, brands spent more than $5 billion on ads alone on TikTok. With 94+ million US consumers and creators on TikTok, and brands now using it as a major part of their customer acquisition strategy, many are keeping a close eye on this conversation. “Is TikTok going to get banned? What does this mean for my brand?” A potential sell-off of TikTok from its parent company could also prevent a ban. TLDR: Lots of headlines tout a possible TikTok ban but (based on the facts) a total ban is unlikely.

Tik tok ban